Win the Digital Shelf.
Optimize Amazon Ads, Walmart Connect, Instacart Ads & Target Roundel to grow Sales, ROAS and market share.
What We Optimize
Comprehensive retail media optimization across all key performance drivers.
Sponsored Products/Brands/Display structuring & budget pacing
Optimize campaign architecture and budget allocation
Amazon DSP & onsite display retargeting
Advanced audience targeting and remarketing
Search term & category keyword intelligence (SOV, rank, n-grams)
Deep keyword insights and share of voice tracking
Negative keywords & competitor defense
Protect brand and prevent wasteful spend
Product feed & catalog health (titles, bullets, images, A+ readiness)
Optimize product listings for better performance
Promotions & coupons orchestration; deal calendar alignment
Coordinate promotional activities with ad spend
Buy Box & price guardrails (alerts, eligibility signals)
Monitor and protect Buy Box positioning
Inventory-aware bidding & pausing (OOS protection)
Prevent overspend when out of stock
Geo & store-level levers where applicable
Location-based optimization strategies
Real-time reporting, anomaly alerts & TACoS/ACoS pacing
Monitor performance and catch issues early
Retail Media Playbooks
Proven strategies to dominate the digital shelf and maximize marketplace performance.
Rank & Retain: Keyword Laddering + SP/SB/SD
Strategic campaign structure to build and defend organic ranking while maximizing paid visibility.
Defend the Brand: Category & Competitor Lockdown
Comprehensive brand protection strategy across all retail touchpoints and competitor conquesting.
Walmart Search + Sponsored Products Expansion
Scale Walmart Connect campaigns with search optimization and product visibility strategies.
Instacart Aisle Capture & Basket Growth
Dominate category placement and drive incremental basket value through strategic ad positioning.
Retail Promo Sync: Deals + Bids + Budget Surge
Coordinate promotional events with advertising spend for maximum impact during key selling periods.
Audience Re-engage via Retail DSP
Advanced remarketing strategies using retail data signals and audience intelligence.
Outcomes & Typical Mixes
Strategic campaign combinations optimized for your specific retail media goals.
Sales/ROAS
Sponsored Products core + Rank campaigns + remarketing
Focus on high-converting keywords and audience retargeting
Share of Voice
Category defense + competitor conquesting
Dominate category visibility and defend against competitors
New-to-Brand
Sponsored Brands + DSP audiences
Expand reach with brand campaigns and audience targeting
Profitability
TACoS guardrails + inventory-aware bidding
Maintain healthy margins with smart bid management
Measurement & Data for Retail Media
Comprehensive data integration to measure true retail media impact across all touchpoints.
Attribution integrations and marketplace analytics
Connect retail media performance with broader marketing attribution
Conversion & retail health signals
Track rank, reviews velocity, Buy Box status, and inventory levels
Server-side/event integrations and GA4 alignment
Unified reporting across retail media and other marketing channels
Offline revenue import or ERP hooks
Connect in-store sales data and enterprise systems when available
Governance & Retail Readiness
Enterprise-grade controls and compliance for retail media operations at scale.
Naming/UTM standards and taxonomy consistency
Standardized naming conventions across all retail media campaigns for better tracking and reporting.
Creative & brand compliance; retailer policy checks
Ensure all creative assets meet retailer guidelines and brand standards across platforms.
Audit logs; approval workflows; promo-calendar governance
Track all changes with approval processes and coordinate with promotional calendars.
Inventory & price change alerts
Real-time notifications for stock levels and pricing changes that impact campaign performance.
Proven Results
Real performance improvements achieved through our retail media optimization platform.
Average sales increase
Return on ad spend improvement
Total advertising cost of sales reduction
Share of voice increase
Frequently Asked Questions
Common questions about retail media optimization and platform capabilities.
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