Scale Programmatic & Video with Control.
Optimize DV360/YouTube, The Trade Desk & Yahoo DSP with precise audiences, brand safety, and efficient reach.
Media Plan Dashboard
What We Optimize for Programmatic & Video
Advanced controls for brand safety, audience precision, creative performance and incremental reach measurement.
Audience Strategy & Frequency Management
1P data, contextual, interest, lookalike audiences with precise frequency controls
Inventory Curation
PMP/PG deals, CTV, premium O&O, open exchange guardrails and quality scoring
Brand Safety & Suitability Controls
Pre-bid filters, allowlists, verification integration and policy monitoring
Viewability & Completion Optimization
VCR, CPV, vCPM optimization with completion-rate targeting
Creative Rotation & Story Sequencing
Bumper → mid-form → long-form creative laddering and fatigue prevention
Geo, Device & Dayparting Controls
Bid shading, supply-path efficiency (SPO) and performance-based adjustments
Reach & Frequency Pacing
Deduped reporting, cross-platform reach measurement and pacing controls
Remarketing & Sequential Messaging
Privacy-friendly signals, audience re-engagement and message sequencing
Lift Testing & Incrementality
Geo or audience split testing, incrementality measurement and attribution
Real-time Alerts & Anomaly Detection
Performance monitoring, spend alerts and automated optimization triggers
Cross-Channel Measurement Integration
Feed lower-funnel channels and assist attribution modeling
Business Outcome Alignment
KPI reporting aligned to sales, leads, app installs and brand metrics
Programmatic & Video Playbooks
Proven strategies for CTV, video sequencing, brand safety, and cross-channel performance optimization.
CTV Prospecting + YouTube Sequencing
Connected TV reach campaigns with YouTube retargeting and creative story progression
Mid-Funnel Video to Search Assist
Video campaigns designed to drive lower-funnel search and direct-response performance
The Trade Desk: PMP Curation + SPO Cleanup
Private marketplace deal optimization with supply-path efficiency improvements
Brand Safety-First Expansion
Contextual targeting with suitability controls for safe scale and performance
Yahoo DSP: Efficient Reach + Frequency Control
Optimized reach campaigns with precise frequency management and deduplication
Creative Storytelling: 6s → 15s → 30s Ladder
Sequential creative strategy from bumper awareness to detailed product stories
Outcomes & Typical Channel Mixes
Strategic platform combinations optimized for specific programmatic and video objectives.
Incremental Reach
Connected TV prospecting, YouTube video campaigns, and private marketplace deals for maximum unique reach
Efficient CPV/VTR
Optimized video campaigns with contextual targeting and systematic creative refreshing
Performance Assist
Upper-funnel video awareness driving qualified traffic to lower-funnel conversion campaigns
Brand Safety
Comprehensive brand protection with multiple safety layers and real-time monitoring
Measurement & Data for Programmatic
Comprehensive tracking and attribution across programmatic campaigns with privacy-compliant measurement.
Viewability & Video Metrics
Viewability rates, CPV/VTR tracking, completion percentages and brand-lift studies
Server-side Integration
Event tracking, GA4 alignment, assisted conversions and cross-channel attribution
Audience & Privacy Compliance
Clean audience workflows, consent-aware remarketing and privacy-friendly measurement
Media Mix Analysis Ready
Export-ready reporting for MMM, incrementality testing and media mix optimization
Programmatic Data Flow
Governance & Brand Suitability
Comprehensive brand protection, quality controls and policy management for programmatic campaigns.
Brand Safety & Suitability
Pre-bid brand-safety settings, suitability tiers, keyword/context controls and real-time monitoring
Verification & Audit Logs
Third-party verification integration, creative approvals and comprehensive audit trails
Frequency & Fatigue Protection
Cross-channel frequency caps, audience fatigue monitoring and sequential messaging controls
Policy & Supply Path Management
Policy change alerts, supply-path hygiene and inventory quality scoring
Brand Safety Controls
Programmatic & Video Results
Performance improvements across reach, efficiency, viewability and lower-funnel assistance.
Unique audience reached through programmatic optimization
Cost per view reduction through efficient inventory selection
Viewability rate improvement with quality inventory focus
Lower-funnel performance boost from video campaigns
Success Stories
See how leading brands and agencies are achieving breakthrough performance with our platform.
Increase ROAS across Meta and Google
Cross-channel budget optimization and audience expansion
Reduce CAC while scaling lead volume
Creative fatigue detection and automated bid management
Optimize Amazon and Google Shopping performance
Keyword intelligence and inventory-based bidding
Programmatic & Video FAQ
Common questions about programmatic advertising, video optimization, and brand safety.
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