Win Search & Shopping.
Optimize Google Ads, Microsoft Advertising & Apple Search Ads—across Search, Performance Max, Shopping & App campaigns.
Search & Feed Optimization
+12% from title optimization
Shopping campaign exceeding target ROAS by 23%
Supported Platforms
Comprehensive search and shopping optimization across all major platforms
What We Optimize
Comprehensive search and shopping optimization across queries, feeds, bids, and budgets
Query Intelligence
Search term mining, n-grams, intent themes
Negative Keywords & Brand Protection
Automated negative lists and trademark protection
Match-Type Strategy & RSA Hygiene
Optimal match types and responsive search ad optimization
Performance Max Controls
Asset groups, listing groups, audience signals
Shopping Feed Health
Titles, attributes, GTIN, image quality optimization
Bidding & Budget Reallocation
Campaign, asset group, and query theme optimization
Geo, Device & Dayparting
Location, device, and time-based optimization controls
Landing Page Signals & UTM Governance
Page experience optimization and tracking standardization
Experimentation
A/B testing and incrementality measurement
Real-time Reporting & Alerts
Anomaly detection, budget pacing, performance monitoring
Proven Playbooks
Strategic approaches for every search and shopping campaign type
Search Structure: Brand vs Non-Brand + RSA Hygiene
Optimal campaign structure with responsive search ad best practices
PMax + Shopping Feed Refresh
Performance Max optimization with continuous feed improvements
Bing Expansion from Google Wins
Scale successful Google campaigns to Microsoft Advertising
YouTube for Demand & Remarketing Assist
Video campaigns for awareness and conversion support
Apple Search Ads: Keyword Sculpting + SKAdNetwork
App Store optimization with privacy-compliant tracking
Query Theme Expansion + Negatives Lockdown
Strategic keyword expansion with protective negative lists
Outcomes & Typical Mixes
Optimized campaign combinations for every search and shopping objective
ROAS
Recommended Mix:
PMax + Shopping + Brand Search Hygiene
Focus on high-converting campaigns with brand protection
Conversions
Recommended Mix:
Non-brand Expansion + RSA Testing + YouTube Assist
Scale reach with optimized ads and video support
Sales (E-com)
Recommended Mix:
Feed Optimization + PMax Listing Groups + Remarketing
Product-focused campaigns with dynamic remarketing
Clicks
Recommended Mix:
Broad-match with Guardrails + DSAs + YouTube Reach
Maximum reach with automated and video campaigns
Note: Customized based on your product catalog, competition, and budget constraints.
Measurement & Data
Comprehensive tracking and attribution for search and shopping campaigns
GA4 + Enhanced Conversions
Complete Google Analytics integration with first-party data
Server-side Tagging
Privacy-compliant tracking and data collection
Offline Conversion Import
GCLID/MSCLKID tracking for CRM and phone conversions
Phone Call Tracking
Call extensions and call-only campaign optimization
Merchant Center Sync
Product feed synchronization and optimization
SKAdNetwork for ASA
Apple's privacy-focused attribution for app campaigns
Data Flow: Ad Click → Conversion → Offline Import
Ad Click
GCLID/MSCLKID
Website Action
GA4/Enhanced Conv
CRM Import
Offline Conversions
Governance & Quality
Maintain standards and compliance across all search and shopping activities
Naming Conventions & UTMs
Standardized campaign naming and tracking parameters
Policy & Trademark Compliance
Automated policy checking and brand protection
Feed Audit Logs
Product feed health monitoring and change tracking
Budget Approvals
Workflow controls for budget changes and scaling
Quality Assurance
- Automated keyword quality scoring
- Landing page relevance monitoring
- Shopping feed completeness checks
- Ad copy compliance validation
Risk Management
- Trademark violation detection
- Budget overspend protection
- Performance anomaly alerts
- Account suspension prevention
Proven Results
Real performance improvements from our search and shopping optimization
Return on ad spend improvement across search campaigns
Cost per acquisition reduction through optimization
Conversion rate lift from search and shopping optimization
Increased visibility and market presence
Search Optimization Timeline
Week 1
Account audit and negative keyword cleanup
Week 2-3
Feed optimization and query analysis
Week 4-6
Performance improvements visible
Month 2+
Sustained growth and scaling
Success Stories
See how leading brands and agencies are achieving breakthrough performance with our platform.
Increase ROAS across Meta and Google
Cross-channel budget optimization and audience expansion
Reduce CAC while scaling lead volume
Creative fatigue detection and automated bid management
Optimize Amazon and Google Shopping performance
Keyword intelligence and inventory-based bidding
Frequently Asked Questions
Common questions about search and shopping optimization
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